Aisling Finn

For leaders driving change, one of the biggest challenges is ensuring that teams don’t just build more, but build what matters. This session explores how OKRs can act as a leadership tool to align strategy with delivery, ensuring that features are connected to measurable outcomes that serve both customer needs and business goals. Drawing on experience leading complex transformation programs in global organisations, I’ll share actionable strategies for using OKRs to create clarity, focus teams on outcomes over outputs, and drive alignment across silos. We’ll explore how leaders can role model outcome thinking, coach teams beyond task completion, and avoid the common traps of “OKR theatre” and feature factory mindsets. This is about making OKRs a leadership habit, not just a quarterly process. Key takeaways: How leaders can use OKRs to shift teams from delivery to impact Practical techniques for aligning product, tech, and business outcomes How to foster a culture of accountability for customer value at every level