World's Leading OKR Conference

Let's create Self-Driven Teams

30th & 31st October | 2025

WOS25 Conference will start in

OKRs in Action: Real Case Studies from Industry Leaders

Empower People & Organizations

to create Self-Driven Teams

Leading Experts

from all industries

Worldwide Expertise

in creating multi-cultural high-performing teams

Level-up Your OKR Skills

learn what works and what should be avoided in the OKR Cycle

Find Your Tribe

meet up with like-minded people in Strategy, HR, Agile, and OKRs

Our

Speakers

Leading Experts

Cansel Sörgens

OKR Coach and Inventor of the 'OKR Solar System'

Gracie Koester

Strategy and OKR Consultant

Tim Wiegel

Obeya & Transformation Coach

Sudha Khandelwal

Tribe Agile Coach at Mashreq Bank - Digital Transformation

Nigel Thurlow

Executive Coach

Klaus Leopold

Creator of Flight Levels

Sara Lobkovich

Author of 'You are a Strategist: Use no BS-OKRs got get big things done

Jeff Gothelf

Author of 'Who does what by how much?'

Peter Kappus

Organisational Change Management Consultant

Anna A. Tavis, PhD

Department Chair, New York University, Human Capital Management

Chris Stone

Continuous Improvement Coach

Gibson Biddle

Former Netflix/Chegg VP Product

Lisa Guan

Author of 'Agile Team Performance Management' & '20 Principles of Practical OKR'

Stacey Barr

Performance Measure & KPI Specialist

John Rossman

Author of 'Big Bet Leadership', 'The Amazon Way' & 'Think like Amazon'

Doug Hubbard

Author of 'How to Measure Anything'

Greta Seeger

Innovation Consultant

Jeroen Stoter

Author of 'DNA of Agile Management Teams'

Yuval Yeret

Traction and Agility Advisor

Radhika Dutt

Author of 'Radical Product Thinking'

Tim Herbig

OKR & Product Management Coach

Nacho Bassino

Product Leadership Expert

Jurriaan Kamer

Transformation & Change Coach, Author of 'Unblock' and 'Formula X'

Bruce McCarthy

Product Culture Founder

Judith Hennemann

Automotive Organizational Development Manager at Continental

Antje-Ann Sturm

Brand and Innovation Consultant (ex-McDonalds Global)

Denise Kanfield

Transformation Leader at Cisco

Allan Kelly

Author of 'Succeeding with OKRs in Agile'

Müge Gabbott

Chief HR Engineer & OKR Expert

Sabine Scheepstra

Agile and OKR Coach at Rabobank

Sjoerd Nijland

Scrum and OKR Master

Binnaz Cubukcu

Former Global Leader at IKEA

Renzo Zitman

OKR and Change Management Coach

Roman Doroshenko

Organizational Design Expert & Business Growth Strategist

Aisling Finn

Enterprise Agile Transformation Leader
View All Speakers

Event

Agenda

Expand All +

  • 30th Oct


  • 31st Oct


  • Methodologies for goal-setting including OKRs are so deeply ingrained in our corporate culture and taken as gospel that we don’t question if they need to be improved. Any criticism of OKRs is often considered heresy. In this thought-provoking talk by the author of Radical Product Thinking: The New Mindset for Innovating Smarter, you’ll learn to recognize patterns of how OKRs might be leading you astray and the dangers of setting targets. But without targets, will you and your team be as ambitious, driven, or motivated in what you're trying to achieve? Spoiler alert: Yes, yes, and yes! You'll learn about OHLs (Objectives, Hypotheses and Learnings), a powerful alternative to goal-setting: a framework so you can measure what matters, encourage experimentation and curiosity to drive better results, and ultimately help every team member take ownership of making progress toward your shared vision.
    Organizational Change / Development

  • Discover how systems thinking enhances goal-setting and drives sustainable organisational development. This session explores how interconnected goals, feedback loops, and a holistic perspective can align OKRs with the broader organisational ecosystem—enabling teams to adapt, innovate, and thrive in complexity.
    OKR Implementation
    Organizational Change / Development

  • Ready to take your organization’s goals to the next level? Join us for OKRs in Action: From Strategy to Success, where we’ll dive into the power of OKR implementation and how it drives results that matter. Whether you’re just starting or refining your approach, this session will cover proven strategies to align teams, track progress, and foster a culture of accountability. Learn from real-world examples, gain practical insights, and discover how operationalizing OKRs can transform your organization’s performance. Expect actionable takeaways that will help you turn your strategic vision into measurable outcomes—no matter the size or stage of your business!
    OKR Implementation

  • Your organization's greatest strategic assets may be hiding in plain sight, particularly among neurodivergent team members whose thinking styles (and workplace performance) don't fit conventional models. This session improves your ability to successfully leverage cognitively-mixed workplaces that include neurodivergent and neurotypical employees, and shares a simple, accessible model for No-BS OKRs that helps bridge the gap between the information and expectation clarity needs of your diverse team. You'll learn how to implement OKR processes that center the truth (not bias, power, or privilege) and create environments where all team members can express their natural strategic abilities. The result? Truly self-driven teams where everyone contributes their unique strategic change potential.
    Organizational Change / Development

  • How to Measure Anything: Finding the Value of 'Intangibles' in Business by Douglas W. Hubbard is a game-changing book that debunks the myth that certain things - like employee satisfaction, innovation, or strategic risk—are immeasurable. It's especially useful for leaders, strategists, and data-driven thinkers who want to make better decisions using quantifiable methods.
    KPIs & OKRs

  • Discover how to move beyond vanity metrics and adopt a value-driven approach to measuring product success. In this session, we'll explore practical strategies for aligning product metrics with real customer impact, business outcomes, and team empowerment. Learn how to use leading and lagging indicators to drive innovation, foster accountability, and ensure your product delivers measurable value.
    OKRs & Product Management

  • Operationalising strategy has always been hard. In today's complex, post-covid, post-agile, politically volatile world of millennials and AI it is both more important and harder than before. It is no longer a case of telling people what to do, we want to harness their knowledge, ideas, creativity, diversity and use this to inform and deliver strategy. In such a complex, volatile, world action oriented plans are themselves uncertain. Goals offer leaders something more stable to organise around. This is where the OKR framework - objectives and key results - can help connect delivery to strategy. Used correctly OKRs contribute to agility, but used naively they can undo years of work. In this talk author Allan Kelly sets out how OKRs can be used to inform and deliver strategy through leadership and dialogue. Key take-aways - How goals are more stable than plans - How to nest goals for alignment - How to frame goal setting without re-introducing command-and-control - How to use key results as test first management - Why key results are not a glorified to-do list
    OKR Leadership / Coaching

  • Why Startups Fail – The Hidden Role of Values 90% of startups fail – but not just because of market fit or funding - The underestimated impact of misaligned values in team dynamics and leadership - Values vs. Growth Pressure – The Founders’ Dilemma - Balancing rapid scaling with cultural integrity - Why “culture eats strategy for breakfast” (and what that means for OKRs) - How to Embed Values into the OKR Process - Practical frameworks for integrating values into goal-setting - Examples from high-growth startups that got it right - Key Takeaways & Next Steps - How to assess if your values are truly reflected in your OKRs - Actionable steps to align strategy, execution, and culture - Q&A session to address challenges and insights from participants
    Climate / Culture

  • The idea is to touch on three dilemmas for leaders when it comes to OKR implementation. Then move to which leadership styles can help on OKR maturity stages and share a framework. And finish it with some techniques and tips for breaking silos through OKR leadership.
    OKR Leadership / Coaching

  • Her Keynote includes three perspectives on corporate OKRs, containing both difficulties and achievements during this OKR journey: 1) Align with KPIs The quality of an OKR becomes crucial when the directional and agile dynamics towards an outcome need to match with a committed KPI roadmap. 2) Synchronize across functions: a time-bound liaison. OKRs are best suited for horizontal alignment throughout a worldwide matrixed organization by coordinating all contributions to a common focus. They are particularly helpful with adding the conducive impact of Central Services to the value creation of Business Areas. 3) Explore individual aspiration: Forget mindset, awareness or culture. Invest in finding the best words together! The process of honing instructive OKRs as a team pulls everyone’s attention towards the outcome. In other words: Writing and communicating strong OKRs is a realistic prediction of success.
    Climate / Culture
    KPIs & OKRs
    OKR Implementation

  • In a world of constant disruption, traditional organizational models often break under pressure instead of adapting and growing stronger. This session introduces the "Company-as-a-Product" mindset—a revolutionary approach that applies product development principles to organizational design. Learn how to leverage OKRs and agility to create an anti-fragile operating system that thrives in uncertainty. Discover practical techniques for aligning strategy with execution, organizing around outcomes rather than outputs, and using evidence-informed practices to measure progress. Whether you're tackling cross-functional challenges or scaling innovation efforts, you'll leave with actionable tools to transform your organization into a resilient, adaptive system that turns challenges into opportunities for growth.
    OKRs & Product Management
    Organizational Change / Development

  • AI, digitalisation, sustainability ... There are always new strategic challenges to overcome, and strategic alignment remains one of the most critical criteria for success. Outcome-oriented strategy development, for example with OKRs, can be catalyst and a transformative force to create strategic alignment. However, the widespread practice of cascading or copying organisational charts when implementing the strategy often slows down and hinders engagement. But there is an alternative: ‘The Solar System’ - a model developed by Cansel Sörgens, through her practice proven OKR expertise of 8+ years, to strengthen cross-team alignment and collaboration. In her talk you can learn how to execute strategy while breaking down silos and foster interdisciplinary cross-team collaboration that goes beyond vertical and horizontal dimensions.
    OKR Implementation
    OKR Systems

  • Traditional OKR implementations often struggle with alignment and adoption because they overlook the human element. By integrating Human-Centered Design principles, organizations can bridge the gap between strategy and execution, ensuring OKRs are not just set but truly embraced. This session explores how a design-driven approach fosters engagement, clarity, and long-term success in OKR adoption.
    Climate / Culture

  • Fed up with your company's strategy being a fancy slideshow going nowhere? In my talk, I'll show you how to bring those lofty goals down to earth. We'll navigate through the Flight Level 3 system, turning your strategic dreams into daily operational realities. Ready to make your strategy do something other than just look good on screen? Join me and let's get practical with Flight Levels!
    OKR Implementation


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October 30th & 31st

via zoom

Join 1,000+ leaders, coaches, and innovators from around the globe for 2 days of actionable keynotes, live workshops, and real-world case studies.
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