Bruce McCarthy is the Founder of Product Culture, an organization established in 2017 with the mission of enabling companies to cultivate high-performing product teams through strategic coaching, hands-on training, and talent optimization. Product Culture has successfully collaborated with a diverse portfolio of clients, including NewStore, Camunda, Grab, Vistaprint, and Socure, supporting their efforts to strengthen organizational effectiveness and drive product excellence.
An authority in the field of product management, McCarthy is the co-author of the industry-acclaimed book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty, widely regarded as a definitive resource for modern roadmap development. His most recent publication, Aligned: Stakeholder Management for Product Leaders, addresses the complexities of cross-functional alignment and stakeholder engagement in product leadership.
McCarthy also holds the title of President Emeritus at the Boston Product Management Association and plays a prominent role as head judge at the annual Harvard Business School New Venture Competition. His ongoing work continues to influence best practices in product strategy, leadership, and organizational design.
Nano-letter: https://www.productculture.org/one-thing
Books: Product Roadmaps Relaunched, Aligned: Stakeholder Management for Product Leaders.
Aligned Book website: www.alignedthebook.com
- Product Culture Founder and PM Coach on Building Trust and Aligning Stakeholders – Products That Count Podcast
- Unlocking Growth Through Team Alignment in Product Management – FuzzyMath Podcast
- Is My Product Team Any Good? – Business of Software, video talk
- Roadmaps Are Dead! Long Live Roadmaps! – La Product Conf, video talk
- Product Culture Eats Execution Culture – Business of Software talk recording
- How Should Product Teams Use OKRs? – article
- Why David Cancel Hates Roadmaps (But Uses them with Customers) — VentureFizz article
- Themes: A Small Change to Product Roadmaps with Large Effects — UIE article about my ideas by Jared Spool
