Antje-Ann Sturm is a strategic brand and innovation consultant with over 20 years of international experience in brand strategy, consumer insights, and innovation management. She supports mid-sized companies, corporates, and startups in driving growth by combining deep consumer understanding with agile innovation methods and forward-looking brand leadership.
Her clients have included global leaders such as McDonald’s Global, Coca-Cola, Oda Grocery Norway, and LEKI, among others. Whether it was repositioning brands, developing new business models, or scaling innovation, Antje-Ann helped businesses stay relevant and competitive in fast-changing markets.
With a strong academic background in psychology and communication sciences (LMU Munich) and an MBA in Leadership & Generative AI (Fresenius University of Applied Sciences), Antje-Ann bridges the gap between human behavior and modern technologies. She combines deep consumer insight with AI-supported strategy and data-driven tools to turn human needs into measurable business outcomes and sustainable innovation.
As a mentor for the Start2 Group and a former Pre-Launch Coach for Gründerland Bayern (IHK Program) and, she has supported startups in building scalable and sustainable business models – helping founders translate their ideas into strong brand and growth strategies.
Education & Certifications
M.A. in Communication Science, Psychology & Media Law (LMU Munich)
MBAI in Leadership & Generative AI (Fresenius University of Applied Sciences)
Certified OKR Practitioner (C-OKRP®), Design Thinking Masterclass
Passionate about bridging human insights, AI-driven strategy, and agile business models, Antje-Ann helps companies and startups navigate change and unlock new opportunities.
