Greta Seeger is a transformational business coach, innovation consultant, and keynote speaker with over 14 years of experience guiding global organizations in strategy, leadership, and innovation. As a systemic coach and design thinking expert, she has worked with Fortune 500 companies, government institutions, and startups to drive meaningful change. Greta has held key roles in strategy, business transformation, and innovation leadership, including at Philips Design and initiative in the Middle East. She lectures at top institutions like Harvard University Extension School and ESCP Europe and is a speaker on human-centred innovation, leadership, and transformation. In her work, Greta combines OKRs with Human-Centered Design to help organizations align strategy with execution, ensuring sustainable success.