Nacho Bassino – International Product Leadership Expert, Coach, and Bestselling Author
Nacho Bassino is a renowned product leader with over 15 years of experience leading digital product teams across multiple industries, including Telecommunications, Gaming, Travel, and Social Networks. He has worked with a wide range of companies—from fast-growing scale-ups to large enterprises—such as Vostu, Despegar, BestDay, and XING.
In the past decade, Nacho has expanded his impact through product coaching, consulting, and education. He has designed and led Product Management programs like the “Digital Product Manager” at Universidad de Palermo, and served as a guest lecturer at prestigious institutions such as MIT, Digital House, Universidad de Belgrano (UB), and The Hero Camp in Spain.
Nacho currently delivers hands-on product management workshops through ProductDirection.co, focusing on strategy, execution, and team alignment. As a certified product coach, he has worked with organizations like Endeavor, Product League, and Hero Camp, and received exclusive training from Marty Cagan in his elite product coaching program.
He is also a prolific content creator, sharing insights through popular podcasts like Conversaciones de Producto and 100 Product Strategies and publishing widely read articles on product strategy, team leadership, and execution. His content reaches thousands of product managers around the world every month.
Nacho is the author of the Amazon Best Seller Product Direction, a highly acclaimed book that provides a practical guide to building product strategy and connecting it with execution.
He is a frequent keynote speaker at international product conferences and events in both Europe and the Americas, including Mind the Product (San Francisco) and the Product Management Festival (Zurich). He also serves as the regional coordinator for ProductTank in Europe, supporting local product communities and events.
With deep expertise and a global perspective, Nacho Bassino specializes in helping companies mature their product practices by delivering custom training programs and tailored workshops that drive real transformation and sustainable growth.
